More one-up-man-ship going on here. Becci, George, and Alan are none-to-pleased about the “leather” focus this weekend. So. Apparently, they’re rummaging around in back as we speak. They’re goin’ 40% off all our after-market inventory. 40% off. Are they crazy? Sure, but that’s why we hired ‘em. This weekend only.
You’ll note that the posts have been a bit sparse. I confess. It’s Indian Summer in Santa Cruz and the weather is… Well, it’s nothing short of terrific. Like Spring, this kinda weather just brings out the beautiful people. I love the Indian Summer suits. So, I’ve been a bit remiss about my posts. Apologies all around. Come visit. See what I mean.
One of my favorite annuals in Santa Cruz is Hot Rods at the Beach. I mean where else would you wanna look at hot rods? Two days of wonderful cars, bikes, and pretty people. October 4 & 5. Mark you calendar. Don’t miss it.
Ok. Well not exactly. The Service Department has updated some of the equipment they rely on everyday to keep your bike runnin’ long and smooth. Jimmy’s been draggin’ his feet getting the old stuff into a new home. It’s stacked in the barn and in the back and well - it’s really all over the place. So, he says he’s gonna pull it out on Sunday and sell it to any of you moonlighting mechanics out there. There’s all sorts of stuff. So, bring a wad of cash and somethin’ to haul it home in. Rumor has it, he’s dealin’ so he doesn’t have to hear the heat from me about getting rid of all the “stuff.” Help him out here.
It’s here (well, almost). Sunday is what I’m talkin’ about. After the first week of football, I think we can all agree what a waste this season is once again going to be. What a business. Can you just see the guys sitting around a room, “Hey, I got it, we’ll charge hundreds of dollars to an event and then put on a shitty show - week after week - but, we’ll let them drink beer in the parking lot before the game, so they’ll keep comin’ back.” I gotta start thinkin’ outside the box.
So. We’ve got an alternative. Oh, we’ll have the games on. But, we’re doing a kickass HOG BBQ - as only our Santa Cruz Hogsters can do. We’ll have some great tunes spinnin’ and of course it’s Demo Day. So, you can come down, and ride as many 2009s as you’d like. Eat some BBQ and enjoy a beautiful day at Santa Cruz Harley.
Of course they’ll be specials in the store. I heard something about a bunch of balloon popping….
I told you the 105th was gonna rock. Springsteen rocked Milwaukee, but there were lots of great, great - great events. Day and night. A family commitment kept me home. So, Jimmy (always self-less) volunteered to take my place and immerse himself and his wonderful woman in the depths of the 105th party. Off to Milwaukee we sent M & M Jimmy. Armed him with a front and center wrist band for the Springsteen concert. Told him to soak it all in.
And, all I got was a lousy t-shirt….
No. Really. Here is a few thoughts - straight from the Jimmy on his and Marianne’s Milwaukee experience. When you’re done with the read - check out Harley’s videos. Not as good as being there - but, puts a smile on your face none-the-less.
From Jimmy:
“As a Harley-Davidson enthusiast (at least that’s what Bruce Springsteen called us), there are several events that you have to attend …Sturgis, Daytona, Laconia, Hollister, and Reno. Well, add one more to the list of must-dos if you ride a Harley: a Milwaukee anniversary party. After a whirlwind 4-day trip back to where it all began, all I can say is: WOW. So many events to choose from. Where do I start?
‘My first stop was Club HOG’s 25th Anniversary at Miller Park (where the Milwaukee Brewers play). My first reaction was the incredible number of bikes in the parking lot and riding around the area. Inside it was wall to wall people trying to get a spot to see the musical acts that ended with the headliner Kid Rock.
‘The next day was spent checking out all the things going on at the Summerfest grounds (home of the world’s largest musical festival, Summerfest), ending with seeing ZZ Top (well, actually listening and trying to see over what seemed to be a wall of 6 foot 5 inch guys in front of me) perform. Billy Gibbons, lead singer and guitarist, said: ” I was in California this morning and figured I better get on the road to make this show in front of thousands of Harley-Davidson owners tonight”. Their show was 2 hrs of Texas-style Rock N’ Roll.
‘Saturday was the highlight as I spent 2.5 hours living, breathing, and experiencing 105 years of the greatest motorcycle company in the world. The Harley-Davidson Museum has so many things that make you stand in awe. Like one model from every year of production, including Serial Number One. This trip through history made me appreciate Harley-Davidson and makes me proud to own a Harley and work for a company that stands for everything that makes the good ‘ol USA a damn good place to call home. Lastly, The Boss (not my boss Mike James) put on a marathon 3.5 hour 31 song concert that will rank up there for me as one of the best concerts that I’ve ever seen. (and I’ve seen over 100 concerts with everyone from the Godfather of Soul James Brown to Willie Nelson to Rob Zombie). All in all, I came back truly appreciating Harley-Davidson and everything it stands for. The next time you’re riding in the wind, think about the 105 years of history you’re riding and the many thousands of people that are just like you.”
Sunday, 9/14. Demo Ride Day & Down Home BBQ. It’s a great day of demo ridin’. We’ve got lots of 2009s for you to try out. Who knows you might find one to put on your wish list. If your not too busy ridin’ demos, try our down-home BBQ and take in the music. It’s gonna be a fun day, so mark it on your calendar and be here!
Anyone tired of baseball season? It’d be nice if our local teams could get close to .500. Right? So. Football yet? I think this weekend is Kick-ass Sunday. We’re ready. We’ve bought the chips, the dips (not our employees), the sodas, and the beers. So, come on down Sunday and have a beer with us, grab a chip or two, and watch some football. Heck if enough of you show, we’ll rent a wide-screen for next weekend. (That was a not so subtle hint.)
Becky’s got a great thing goin’ too. I’m callin’ it Becky’s Bonzo Idea. Come in before the 10a or 1p game (we’ll open a few minutes early). Pick who you think is gonna win. If you’re right, you get any second item free (equal or lesser value up to $1000 and one per customer and gotta make your purchase Sunday before we close - and one last thing - bikes/special orders/lubes excluded). We got our legal beagles checkin’ to see whether this is legal. They’ll probably tell us we shouldn’t do it. But, they told us we should give away carbonated sodas. They thought someone might choke…. So, we’re doin’ it. Pick your team - they win - you win!
Have you every seen that deal? Me neither. But, you know, some sleezy car dealer (or motorcycle dealer, I guess) will figure out how to grab your attention with that. It’s not rocket science. Our old pal Chance pointed out a little trick that one of the local dealers used to do. $199/mo for a new Caddy. Wow! I’d drive one of those for $199/mo. But, wait, there must be a catch. The down was huge. Then there use to be the old leasing trick of pushing the residual to get the payments super low and the drive off to almost nothin’. Gov stepped in and brought that practice to a hault - sort of.
“So, where is he going with this.”
Just here. Our guys are doing a great job of figuring out how to get customers on new Harleys for the monthly payment they can handle and a down that they are comfortable with. We’ve got three finance companies and lots (tons, really) of programs to choose from. So. Where other dealers can’t - we can. Try us.
We’re not doing zero down with zero monthly payments, but we are getting really aggressive to move the great new 2009s we’ve got. We’ve got a great selection of all the 2009s (did I mention that). We’ve got more on the way - because we did a great job movin’ the 2008s out. Here’s the deal. This Thur, this Fri, this Sat, and even this Sun - we are going up to $3000 off MSRP on brand new 2009s. That’s a heck of a deal that nobody else is going to offer. Frankly, nobody has the 2009 inventory we do. So, through the close of business on Sunday, 9/7, you can save up to $3000 off MSRP.
Try using our FREE gas card to fill your car and this is what will happen to you. One of our subs sent this video in to illustrate the point, that should go without saying, the FREE gas card is to keep your brand new Harley filled - not your gas-guzzling cage!
Fun with the new video camera aside. Really you can use the card for whatever you like. Heck, it’ll even work at Safeway. It’s just bad carma to use it for anything other than fillin’ your new bike and clickin’ off the miles.
We’re winding down the 2008 clearance sale and spinnin’ up 2009 sales. We’ve got a few great 2008s left - even a Street Glide (we nailed this one in a great dealer trade). So, for a bit longer, we’re giving away a $1,200 gas card with the purchase of a new 2008 Harley Big Twin (we’re all out of Sporties). That’s enough to keep your new ride goin’ for 15,000 miles. That’s 19 times up and down the state visiting your favorite spots or 5 times across the country. Yep, someones on the road right now rollin’ toward Milwaukee on us. They’ll roll into the 105th celebration this weekend without having spent a dime on gas. They’re plan is to keep heading east, and then south, and eventually back west. Never once will they spend their own coin on petrol. Whew! That’s cool.
While interest rates are rising everywhere, we’ve still got a lock on the 3.99% deal. 3.99% APR through Eaglemark Savings Bank; not all applicants will qualify; specific terms & conditions apply to this offer; see salesman for the details (legal beagles made us jam this in here).
I’ve been told by a couple of customers - we’ve got more 2-0-09s than they’ve seen at any other dealer in the Bay Area. My question back was, “whatta ya doin’ at another dealer?” Santa Cruz Harley is the place to be for the best value for your hard-earned, the friendliest service (for life), and the best selection.
So. This being Labor Day Weekend and Back-to-School time, I ask Chance to come up with a Back-to-School Special. He’s done it. And, I can assure you, it’s not a free pencil holder (when you buy a brand new 2-0-09 Harley). Swing by this F/Sa/Su and see for yourself - you’ll save big this Labor Day Weekend if you take advantage of our Back-to-School Special.
Come on down - we’re having fun with this - and we’ll make buyin’ a new Harley fun for you. $1,200 gas card. 3.99% APR. Back-to-School Special. We’re gonna figure out a way for you to save some serious coin on your new Harley.
BTW we’re demoing 2009s everyday. So, whatta ya’ waitin’ for?
Truth be told, I missed the Olympics. In the woods, in a cabin, with no TV. Oh, I heard all about it. Got the daily report from my sources. The best part of missing it - well I missed the hours of horrible commercials. An hour of competition and two hours of commercials - right? So. There had to be some gems in there. I think there were. You probably have your favorites. Here are three that I think deserve “gold.” Enjoyable to watch. Broke the mold a bit. Enjoy.
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