Mike’s Typo

Should I?  Or, shouldn’t I?  We here that all the time.  Sometimes we just see it on a customer’s face.  Ask us.  We’ll always tell you, you should.  Well.  When it comes to buying a bike that is.  But, still.  There are a folks out there who understandably are hesitant to “pull the trigger.”  We think of it a simple stuck trigger finger.

Hey, this guy had a similar problem.  I love this commercial.

Pull the trigger!  We’ve got all sorts of deals to help you “over the hump.”  Zero down.  No Payments ’til the cows come home.  3.99%APR.  At, or below dealer cost.  Gotta be something in there for you.

Legalese: See salesman for terms & conditions; offers may not be combined; offers availability may vary; not all applicants will qualify; it will be sunny all weekend, except when it’s not.  Blah, blah, blah.

Anyone tired of baseball season?  It’d be nice if our local teams could get close to .500.  Right?  So.  Football yet?  I think this weekend is Kick-ass Sunday.  We’re ready.  We’ve bought the chips, the dips (not our employees), the sodas, and the beers.  So, come on down Sunday and have a beer with us, grab a chip or two, and watch some football.  Heck if enough of you show, we’ll rent a wide-screen for next weekend.  (That was a not so subtle hint.)

Becky’s got a great thing goin’ too.  I’m callin’ it Becky’s Bonzo Idea.  Come in before the 10a or 1p game (we’ll open a few minutes early).  Pick who you think is gonna win.  If you’re right, you get any second item free (equal or lesser value up to $1000 and one per customer and gotta make your purchase Sunday before we close - and one last thing - bikes/special orders/lubes excluded).  We got our legal beagles checkin’ to see whether this is legal.  They’ll probably tell us we shouldn’t do it.  But, they told us we should give away carbonated sodas.  They thought someone might choke….  So, we’re doin’ it.  Pick your team - they win - you win!

Try using our FREE gas card to fill your car and this is what will happen to you.  One of our subs sent this video in to illustrate the point, that should go without saying, the FREE gas card is to keep your brand new Harley filled - not your gas-guzzling cage!

Fun with the new video camera aside.  Really you can use the card for whatever you like.  Heck, it’ll even work at Safeway.  It’s just bad carma to use it for anything other than fillin’ your new bike and clickin’ off the miles.

We’re winding down the 2008 clearance sale and spinnin’ up 2009 sales.  We’ve got a few great 2008s left - even a Street Glide (we nailed this one in a great dealer trade).  So, for a bit longer, we’re giving away a $1,200 gas card with the purchase of a new 2008 Harley Big Twin (we’re all out of Sporties).  That’s enough to keep your new ride goin’ for 15,000 miles.  That’s 19 times up and down the state visiting your favorite spots or 5 times across the country.  Yep, someones on the road right now rollin’ toward Milwaukee on us.  They’ll roll into the 105th celebration this weekend without having spent a dime on gas.  They’re plan is to keep heading east, and then south, and eventually back west.  Never once will they spend their own coin on petrol.  Whew!  That’s cool.

While interest rates are rising everywhere, we’ve still got a lock on the 3.99% deal.  3.99% APR through Eaglemark Savings Bank; not all applicants will qualify; specific terms & conditions apply to this offer; see salesman for the details (legal beagles made us jam this in here).

I’ve been told by a couple of customers - we’ve got more 2-0-09s than they’ve seen at any other dealer in the Bay Area.  My question back was, “whatta ya doin’ at another dealer?”  Santa Cruz Harley is the place to be for the best value for your hard-earned, the friendliest service (for life), and the best selection.

So.  This being Labor Day Weekend and Back-to-School time, I ask Chance to come up with a Back-to-School Special.  He’s done it.  And, I can assure you, it’s not a free pencil holder (when you buy a brand new 2-0-09 Harley).  Swing by this F/Sa/Su and see for yourself - you’ll save big this Labor Day Weekend if you take advantage of our Back-to-School Special.

Come on down - we’re having fun with this - and we’ll make buyin’ a new Harley fun for you.  $1,200 gas card.  3.99% APR.  Back-to-School Special.  We’re gonna figure out a way for you to save some serious coin on your new Harley.

BTW we’re demoing 2009s everyday.  So, whatta ya’ waitin’ for?

I understand many of you are glued to your Internet and have no time for TV. Or, perhaps you given up on the Giants, A’s, and Nascar - they’ve all sold out. Right? But, we didn’t want you to miss our latest commercial message - if for no other reason than it’s entertainment value.

It’s going to be another gorgeous weekend in Santa Cruz. And, we just uncrated a bunch of bikes that arrived yesterday. They’re being prep’d as we speak and will be on the floor for the weekend. Come down and check them out. There are some outrageous custom paint from Harley. There’s a new Cross Bones in Vivid Black - it looks fantastic. A few other gems in there too. So, swing by. We’d love to see you.

By the way. If you click-through to the commercial - you’re seeing it first. It doesn’t go live until this weekend. It’s fresh off the cutting-room floor!

Must be tough when your local Harley dealer is willing to cash your tax rebate check and turn it into a down payment. Not so. We just figure you were already planning to drop this new-found coin on your new Harley. Weather is spring-like, selection is great, and the guys are dealin’ like it was Winter. So, what better use can you find for your $300, $600, $1,200 or any of those plus $300 per kid.

Have you calculated what the gov is sending you? I read the article in the SF Chronicle this morning and am more confused than an over-caffeinated squirrel. Maybe it’s was the typical Chronicle muddy journalizm. But, in this case, I’m really thinking it’s just those legislators who set out to make it simple, but with all those cooks-in-the-kitchen, made it about as complicated as it could be. So, here’s the article. I’ll leave it to you to figure out. When you’ve got your rebate calculated, hustle on down. We’re ready to help you put it to good use.

Bobby Knight will forever be controversial. Love him or hate him, he didn’t care. Maybe that’s what made him great. Maybe not. Some of his “moments” are memorialized here in a Sports Center Top 10. If I were him, I’d be embarrassed. But, I’m not. As John Wooden stated it, one of “the greatest teachers of the game.” That praise resonates with me because it comes from one of the greatest coaches of all time, in any sport. Enjoy the clips. I have to say I love the chair episode. Imagine being a ref then. They had to be saying, “Ok, whatta we do now?”

One way or the other - it’s going to be a SUPER weekend. To help, we’re giving Royalty Card members DOUBLE POINTS on all purchases (except bikes), all weekend. We’ve got lots of stuff on sale and you get double points on that too! Double points is like a 20% discount. Don’t miss this opportunity. This Saturday and Sunday ONLY at both Santa Cruz and Green Valley Harley-Davidson.

By the way, it pays to read our emails. Our email list is the only list we’re making this offer to.

1.05% APR. Wow. That is an incredibly low rate. Let’s see - you can finance that new Harley and put your cash in a bank CD and make money! Let’s thank Harley. This financing offer that we announced earlier this month is a Harley deal. And, when it’s done, it’s done. This is the last weekend to take advantage of 1.05% APR financing on select new 2008 Harleys. Don’t let this pass you by. You’ll kick yourself. Or, you should.

Here’s the high points of the deal. 1.05% APR for 36 months (in some cases up to 60 months) with 10% down payment. The financing offer is through Eaglemark Savings Bank on approved credit as a the lawyers make us say, some applicants may not qualify.

Are you more of a visual person? Then check out our commercial here.

Last weekend, so come on down. ‘Cause when it’s gone, it’s gone!

One of the new columns for 2008 is this POW - Product of the Week. It’s being ghost written by me on behalf of a product expert. Ok, really. I can do this. Just don’t ask me to ring you out on the register.

This week’s product is a no-brainer. I can’t tell you the number of bikes I see without the brake light module installed. We put them on all new bikes we sell when we set the bike up. That’s how sure we are that you should have it. Formally referred to as the “Auxiliary Running Light/Brake Light/Turn Signal Conversion Kit,” this little gem turns your rear turn signals into two additional brake lights. So, when you brake, you’ve got three lights instead of one. One of the biggest causes of accidents is the car not seeing that you are braking and taps (or worse) your rear end. When that happens, generally it screws up your day. So, if you don’t have this accessory, call us and make an appointment with Julian or Dan to have it installed. It’s pretty easy with no wires to cut.

Want to check out the official Harley word, here are the links:

• Softail
• Dyna/Touring
• V-Rod
• Sportster

Read on. There’s a coupon below from Jimmy and the boys on this.

Coupon - Free Install on Brake Light

Catchy title, right? Julian and Dan thought that up. And, they’re real proud of it too. So, doesn’t need much explaining. Bring your ride in for a brake light module, officially know as the “Auxiliary Running Light/Brake Light/Turn Signal Conversion Kit” and our boys will install it for FREE. That’s right, buy the kit from Julian or Dan and they’re going to strong arm one of the techs into installing it for free. Amazing what a batch of homemade cookies from Julian’s wife will do for us all. Hurry, this offer won’t last. We’re thinkin’ through February. But, really, don’t wait because you’ll forget or we’ll forget. You know the routine. Call for an appointment now. SC 421-9600 x2 or GV 768-9500 x2.

Sub-prime mortgages. Arbitrage. What’s next from our trusted banks - the keepers of our savings? In fact, what happened to that concept? You know the idea that giving your money to a bank for safe-keeping, was actually, you know, safe?

Sixty days ago did you even know what a sub-prime mortgage was? How about arbitrage? It’s a new world. What high-finance demon is lurking out there to scare us next?

So is the glass half empty or half full? So, many questions to start this rant. But, my answer is that the glass is half full and about to get fuller. Because, I have a very safe place for you to deposit your money. Right here at Santa Cruz or Green Valley Harley-Davidson. We’ll take good care of your money. You won’t get it back, but that’s the risk you take with banks, the market, and other assorted hazards out there. So, give it to us. Guaranteed enjoyment; maybe even a sense of enlightenment. Throw in a dash of inner-peace while you’re at it.

Did I mention you can have your paycheck direct deposited with us?